According to the Mid-America Regional Council, the Kansas City region's vacancy rate is around 8%. A long-term vacancy can cost you potential earnings for months. Improving your property marketing strategy is key to attracting great renters.
Not sure where to start? Read on for three proven real estate marketing strategies. Improve your tenant acquisition plan and earning potential today!
1. Generate Reviews and Referrals
Generating tenant reviews can help you establish a strong reputation in today's rental market. According to BrightLocal, 93% of customers read reviews of local businesses to determine quality. As you gain more glowing reviews, brand trust will grow.
Building brand trust can encourage future tenants to consider your listings. They'll trust you as a landlord, which can help you generate applications.
Ask your current tenants to share their reviews online. Make the process easy by linking your Google Business or BBB profiles.
Generating reviews will help your Google rankings rise. Higher rankings will help you gain brand visibility. As more renters find you online, you can generate even more applications.
Make sure to thank tenants online by responding to their reviews. Over 40% of customers say that when brands respond, it makes them feel like the company cares. About 90% of people also read replies to reviews.
Consider creating a referral program to incentivize renters to spread the word about your available properties. Encourage them to participate by offering:
- Gift cards to stores and restaurants
- Free services (pest control, cleaning, etc.)
- A rent discount
2. Share Stunning Visual Content
Stunning visuals can strengthen your real estate marketing campaigns. Tenants may not show any interest if photos of your properties are discolored or blurry.
Hire an experienced real estate photographer to capture your properties in the best light. Consider asking for drone and aerial shots to stand out from other listings. Listings with video content (including video and virtual tours) generate 403% more views than others on the market.
Share your beautiful visuals using social media marketing. Add location-specific hashtags to your captions to reach Kansas City renters. Otherwise, use them for your rental advertising campaigns when creating display ads.
3. Ask for Property Management Advice
You don't have to apply these landlord tips alone. Instead, partner with an experienced property management company. Their proven strategies can help your properties stand out online.
Choose a full-service property management company. Their services can include:
- Tenant screening
- Property marketing
- Evictions
- Rent collection
- Maintenance and inspections
They can respond to tenant requests on your behalf, leading to higher satisfaction rates. You'll generate more positive reviews and a stronger brand reputation. With help, you can reach more Kansas City renters by offering better living experiences.
Attract Tenants With Better Property Marketing
A strong property marketing strategy can ensure you reach great Kansas City renters without delay. You can generate more applications and improve your occupancy rate. Your earning potential will rise, ensuring your success in today's competitive market.
Remember, asking for help can make all the difference. PMI Fountain City has 20 years of experience changing the property management industry.
Trust our professional guarantees and state-of-the-art technology to ensure your success. Contact us today for a free real estate marketing consultation.
